Hannah’s Resume
EDUCATION
Northeastern University, D’Amore-McKim School of Business
B.S. in Business Administration
Concentration: Marketing, Minors: Music Industry & Music Recording
WORK EXPERIENCE
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Marketing Assistant
Jul 2022 - Present
▪ Design promotional content for Facebook, Instagram, and Twitter using Adobe Illustrator, inDesign, and Canva
▪ Monitor performance of key KPIs such as engagement, reach/impressions, and interactions using Hootsuite, make data-driven decisions for following campaigns
▪ Access 50+ retailer sites to promote featured products and lifestyle photography, while also recording and editing videos for TikTok highlighting events, products, and giveaways in store
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Communications Co-op
January 2022 – June 2022
▪ Lead development of all company weekly email with coverage of internal and external communications highlights
▪ Supported launch of Moderna’s refreshed visual identity in partnership with the brand pillar team
▪ Created briefing materials ahead of major media interviews
▪ Staffed on-site interviews for outlets like Univision, Telemundo, Chief Learning Officers, and zoom interviews which included conversations with WebMD, Katie Couric, and MedScape
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Social Media Intern
April 2021 – January 2023
▪ Promoted an upcoming LP and U.S. tour for Big D and The Kids Table via Twitter, Instagram (16.1k followers), TikTok, and Facebook
▪ Developed a long-term campaign strategy leading up to the release, corresponding with the SideOneDummy Records and Black Box LA
▪ Accountable for a 32% growth in Instagram followers, from 12.2k to 16.1k followers
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Marketing Analyst Co-op
January 2021 – June 2021
▪ Examined data from Google Ads, Apple Search Ads, and Facebook Ads to make decisions regarding creative cycling and campaign creation, maintaining a CPA goal of $65
▪ Generated strong copy for Google Ads by investigating industry keyword trends and historical data
▪ Responded to social media queries, app store reviews and billing inquiries with courtesy
▪ Sourced client content and created informational branded social media posts following company guidelines
▪ Conducted A/B tests for promotional email copy via Sendinblue
▪ Updated SQL queries in order to explore data from each ad network
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Licensing & Data Management Co-op
January 2020 – June 2020
▪ Corresponded with clients via e-mail and solved outstanding issues and questions
▪ Managed all incoming licensee account creations and requests from independent licensees
▪ Contributed to copyright research and other client-based projects by creating Excel pivot tables and searching the HFA database using SQL
LEADERSHIP EXPERIENCE
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Staff Writer
September 2020 – May 2023
▪ Created music-related content such as album reviews and editorials for a print and online publication, following a two issue per semester cycle
▪ Researched current issues and emerging trends within the music industry and local music scenes, contributing to eleven issues
▪ Pitched ideas to executive board members for approval and follow hard deadlines
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Social Media Director
September 2019 – May 2023
▪ Curated Tastemakers’ Squarespace site, Twitter, Facebook, and Instagram to engage readers and potential club members, uploading all concert photography submissions (around 10 shows weekly)
▪ Responsible for a 50% growth in Instagram followers, from 800 to 1,600+
▪ Collaborated with design, photography and content teams to create featured social content and magazine front matter
▪ Conferred with E-Board on promotion tactics, magazine content, and event ideas (such as departmental bonding events and student-run concerts) to retain 80+ club members
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Radio Host
Sep 2018 - Dec 2021
▪ Produced "Caffeine Headache" on WRBB 104.9FM, Northeastern's premier radio station
▪ Designed promotional content on Instagram to engage listeners
▪ Curated and researched music playlists and genres for each week's show, analyzing themes on-air
SKILLS
Social Media Platforms & Tools: Google Analytics, Google Keyword Searcher, SEMrush, Instagram, TikTok, Twitter, Facebook, BeReal, Meta Business Suite, Hootsuite
Ad Platforms: Google Ads, Meta Ads, Apple Search Ads
Software: MS Office, Adobe Illustrator, Adobe inDesign, Adobe Photoshop, Canva, Squarespace, Sendinblue, Figma
DAWs: Ableton Live, Pro Tools
Programming Languages: SQL