https://www.hannahlowicki.com/portfolio daily 0.75 2023-05-04 https://www.hannahlowicki.com/portfolio/caffeine-headache monthly 0.5 2023-05-04 https://images.squarespace-cdn.com/content/v1/642b8b58e85b6816339308b4/f694ba05-8073-4104-b6f1-31b293fad59d/IMG_6401.jpg Portfolio - Caffeine Headache - Playlist Design After each show, I posted playlists for my followers to see — making sure each post was visually appealing, aligned with Caffeine Headache’s branding, and reminded listeners when my next set was. https://www.hannahlowicki.com/portfolio/big-d-and-the-kids-table monthly 0.5 2023-05-04 https://images.squarespace-cdn.com/content/v1/642b8b58e85b6816339308b4/342278b0-a8a2-4a66-af5a-ad28f3ebe73e/IMG_6764.jpg Portfolio - Big D and The Kids Table - Social Monitoring I worked with SideOneDummy to monitor mentions of Big D on music sites and from fans, making sure to acknowledge positive engagement. https://images.squarespace-cdn.com/content/v1/642b8b58e85b6816339308b4/d4b5803f-8c13-411e-9d73-b244e6dc3cbc/IMG_6761.jpg Portfolio - Big D and The Kids Table - DO YOUR ART Release Campaign I announced and promoted Big D and the Kids Table’s 2021 release DO YOUR ART across Facebook, Instagram, Twitter, and TikTok. The campaign began in July, four months before the album’s release. I coordinated posts and edited copy provided by lead singer David McWane alongside record label SideOneDummy and PR firm Black Box. We posted announcements simultaneously at 12 PM ET, which included single promotions, music video drops, and other exclusives. https://www.hannahlowicki.com/portfolio/goodpup monthly 0.5 2023-05-04 https://images.squarespace-cdn.com/content/v1/642b8b58e85b6816339308b4/1682643376272-98Y697ROBQ581A59SVBN/IMG_6423.jpg Portfolio - GoodPup https://images.squarespace-cdn.com/content/v1/642b8b58e85b6816339308b4/1682643376408-FLB3DJV1KCIR5WAHWVH9/IMG_6424.jpg Portfolio - GoodPup https://images.squarespace-cdn.com/content/v1/642b8b58e85b6816339308b4/1682643376998-LDTOGP7M3JMVK63TN9BK/IMG_6425.jpg Portfolio - GoodPup https://images.squarespace-cdn.com/content/v1/642b8b58e85b6816339308b4/1682643377234-KG4810TRSWURO8H2AM1D/IMG_6426.jpg Portfolio - GoodPup https://images.squarespace-cdn.com/content/v1/642b8b58e85b6816339308b4/1682643377806-G4M0TYYL5TXYXXM6LKE7/IMG_6427.jpg Portfolio - GoodPup https://images.squarespace-cdn.com/content/v1/642b8b58e85b6816339308b4/1682643377982-HPICF8HAE17CO9HA50GT/IMG_6428.jpg Portfolio - GoodPup https://images.squarespace-cdn.com/content/v1/642b8b58e85b6816339308b4/1682643378615-MWYZJTXYGMSOFXQK3498/IMG_6429.jpg Portfolio - GoodPup https://images.squarespace-cdn.com/content/v1/642b8b58e85b6816339308b4/1682643378842-EGMDY29LNSKFLOLMAJ5V/IMG_6430.jpg Portfolio - GoodPup https://images.squarespace-cdn.com/content/v1/642b8b58e85b6816339308b4/1682643379545-A2TM9KO7BV3NTRQTTSAA/IMG_6431.jpg Portfolio - GoodPup https://images.squarespace-cdn.com/content/v1/642b8b58e85b6816339308b4/1682643379750-YVZ95DL40DWRBCI1Y8DL/IMG_6432.jpg Portfolio - GoodPup https://images.squarespace-cdn.com/content/v1/642b8b58e85b6816339308b4/1682643380520-DF9AN8M2VHIV9VA56MCM/IMG_6433.jpg Portfolio - GoodPup https://images.squarespace-cdn.com/content/v1/642b8b58e85b6816339308b4/1682643380655-DL1DKBT2FS2OCFIW1SVO/IMG_6434.jpg Portfolio - GoodPup https://images.squarespace-cdn.com/content/v1/642b8b58e85b6816339308b4/1682643381321-AU7HPIH424L2P9H9K8FR/IMG_6435.jpg Portfolio - GoodPup https://images.squarespace-cdn.com/content/v1/642b8b58e85b6816339308b4/1682643381608-G1CW0ZXMAJJ4GN1NYOPN/IMG_6436.jpg Portfolio - GoodPup https://images.squarespace-cdn.com/content/v1/642b8b58e85b6816339308b4/1682643382158-IAFBM781KQCZO58N25TA/IMG_6437.jpg Portfolio - GoodPup https://images.squarespace-cdn.com/content/v1/642b8b58e85b6816339308b4/1682643382478-VTCB9DGFOPVM0R38X1DB/IMG_6438.jpg Portfolio - GoodPup https://images.squarespace-cdn.com/content/v1/642b8b58e85b6816339308b4/1682643383053-R4G3OVHKDRPG5PMUFZXB/IMG_6439.jpg Portfolio - GoodPup https://images.squarespace-cdn.com/content/v1/642b8b58e85b6816339308b4/1682643383390-8UQ2BRM5R3U2FKDSYBSF/IMG_6440.jpg Portfolio - GoodPup https://images.squarespace-cdn.com/content/v1/642b8b58e85b6816339308b4/1682643383872-CETWZ2XM2VI8QZ505VFA/IMG_6441.jpg Portfolio - GoodPup https://images.squarespace-cdn.com/content/v1/642b8b58e85b6816339308b4/f313c1a7-74d7-49f5-9c99-4664ca682139/IMG_6794.jpg Portfolio - GoodPup - Emphasis on Client Content I sourced content and testimonials from satisfied GoodPup clients to share across socials, adding a personal touch to each page while simultaneously establishing credibility for the brand. https://www.hannahlowicki.com/portfolio/campmor monthly 0.5 2023-05-04 https://images.squarespace-cdn.com/content/v1/642b8b58e85b6816339308b4/013e1d54-dbbf-4fe7-a7d0-edaeee1dd2f2/IMG_6754+2.jpg Portfolio - Campmor - I source lifestyle images from the retailer portal of brand websites, interacting with and tagging the brand pictured. https://images.squarespace-cdn.com/content/v1/642b8b58e85b6816339308b4/1683061235552-DFYTQFSMWAX1XBI8QY73/Add+a+heading+%282%29.png Portfolio - Campmor https://images.squarespace-cdn.com/content/v1/642b8b58e85b6816339308b4/1683061236292-I84AETQEAN0VWLYLMGO6/packs.png Portfolio - Campmor https://images.squarespace-cdn.com/content/v1/642b8b58e85b6816339308b4/1683061236630-XGPJT4T3I5XXEX0GQMB2/sale+until+312%21.png Portfolio - Campmor https://images.squarespace-cdn.com/content/v1/642b8b58e85b6816339308b4/1683061237202-PT5X6IZAT4Q4CVSIM24O/winter+%281%29.png Portfolio - Campmor https://images.squarespace-cdn.com/content/v1/642b8b58e85b6816339308b4/1683061822002-8GQFM5VOAJN2H7C3FDHB/IMG_6747+2.jpg Portfolio - Campmor https://images.squarespace-cdn.com/content/v1/642b8b58e85b6816339308b4/1683061822014-XVTLUKJQIG36Q9CAAVUA/Valentine%27s.png Portfolio - Campmor https://images.squarespace-cdn.com/content/v1/642b8b58e85b6816339308b4/1683061822644-BHAAKECEH8C7S7EO3ZKN/canoe.png Portfolio - Campmor https://images.squarespace-cdn.com/content/v1/642b8b58e85b6816339308b4/1683064042619-PGC82SLTYYANR7H2N6JR/gifts+for+runners.png Portfolio - Campmor https://images.squarespace-cdn.com/content/v1/642b8b58e85b6816339308b4/1683064042178-FYNPA97MSE17TUBHGYWE/IMG_6758.jpg Portfolio - Campmor https://images.squarespace-cdn.com/content/v1/642b8b58e85b6816339308b4/1683064043068-5YITIEANH90IA78HPY6T/IMG_6759.jpg Portfolio - Campmor https://images.squarespace-cdn.com/content/v1/642b8b58e85b6816339308b4/1683064043382-QGS82BROX8W80CQF32SY/IMG_6760.jpg Portfolio - Campmor https://images.squarespace-cdn.com/content/v1/642b8b58e85b6816339308b4/1683064755857-0DDXK51CNFTSETHUEUXC/IMG_6755.jpg Portfolio - Campmor https://images.squarespace-cdn.com/content/v1/642b8b58e85b6816339308b4/1683064756019-NT9Z863WOIARXF1EY9TO/IMG_6756.jpg Portfolio - Campmor https://images.squarespace-cdn.com/content/v1/642b8b58e85b6816339308b4/1683064756680-FP6WLPZW5OR99BLBS5NM/IMG_6757.jpg Portfolio - Campmor https://www.hannahlowicki.com/portfolio/tastemakers-mag monthly 0.5 2023-05-04 https://images.squarespace-cdn.com/content/v1/642b8b58e85b6816339308b4/cfc5416d-cc8a-4765-82dd-998dd9c2d4e3/IMG_6395.jpg Portfolio - Tastemakers Magazine - Tastemakers Presents: Samia I developed promotional campaigns for each Tastemakers Presents:, a semesterly concert that we hosted in Northeastern’s music venue. I designed graphics on Canva using bright, chic colors and bold text to generate interest. In 2021, Tastemakers hosted indie artist Samia. For a week prior, we posted daily to promote the show using Tastemakers branding. https://images.squarespace-cdn.com/content/v1/642b8b58e85b6816339308b4/1be560b3-7e76-4e20-a918-2f08f0c57c38/IMG_6398.jpg Portfolio - Tastemakers Magazine - Make it stand out Captions were riddled with references to tracks by each visiting artist. To target Gen Z college students, the tone of each caption was designed to be tongue and cheek — yet also gave Tastemakers the ability to display its musical knowledge. https://images.squarespace-cdn.com/content/v1/642b8b58e85b6816339308b4/1683233656557-Q7QJ75T3K4Y3SU9R1QBM/IMG_6792.jpg Portfolio - Tastemakers Magazine https://images.squarespace-cdn.com/content/v1/642b8b58e85b6816339308b4/1683233656492-V1WGHFY8SY72YSHFJE9Q/IMG_6791.jpg Portfolio - Tastemakers Magazine https://images.squarespace-cdn.com/content/v1/642b8b58e85b6816339308b4/1683233657379-DMWVIQ7LT38X06HJW933/IMG_6790.jpg Portfolio - Tastemakers Magazine https://images.squarespace-cdn.com/content/v1/642b8b58e85b6816339308b4/1683233657488-JILRPF58N6RD9IWV6TF3/IMG_6789.jpg Portfolio - Tastemakers Magazine https://images.squarespace-cdn.com/content/v1/642b8b58e85b6816339308b4/1683233658061-JPMS0ORGU89FKSKXB81O/IMG_6788.jpg Portfolio - Tastemakers Magazine https://images.squarespace-cdn.com/content/v1/642b8b58e85b6816339308b4/1683233658406-QOZFA8N9XQ4G2OYAC46K/IMG_6787.jpg Portfolio - Tastemakers Magazine https://images.squarespace-cdn.com/content/v1/642b8b58e85b6816339308b4/1683233658910-RRMJYAG2MRLK01GFYS96/IMG_6786.jpg Portfolio - Tastemakers Magazine https://images.squarespace-cdn.com/content/v1/642b8b58e85b6816339308b4/1683233659234-WRGKT30K3T4S0YKMOTV4/IMG_6785.jpg Portfolio - Tastemakers Magazine https://images.squarespace-cdn.com/content/v1/642b8b58e85b6816339308b4/1683233659789-PNGTF8WXF4DDEELKVEAP/IMG_6784.jpg Portfolio - Tastemakers Magazine https://images.squarespace-cdn.com/content/v1/642b8b58e85b6816339308b4/1683233736190-VOV666ZE9KL9NH1LG782/IMG_6793.jpg Portfolio - Tastemakers Magazine https://images.squarespace-cdn.com/content/v1/642b8b58e85b6816339308b4/27cb40a6-2b8c-4cde-baca-8eec5d739c31/IMG_6783.jpg Portfolio - Tastemakers Magazine - Countdown Copy Each post caption featured a short review by a writer, with the reviews also being posted on Tastemakers website. https://www.hannahlowicki.com/portfolio/tag/Goodpup monthly 0.5 https://www.hannahlowicki.com/portfolio/tag/Hannah+Lowicki monthly 0.5 https://www.hannahlowicki.com/portfolio/tag/Big+D+and+the+Kids+Table monthly 0.5 https://www.hannahlowicki.com/portfolio/tag/Tastemakers+Magazine monthly 0.5 https://www.hannahlowicki.com/portfolio/tag/PetCareNow monthly 0.5 https://www.hannahlowicki.com/home daily 1.0 2023-05-17 https://images.squarespace-cdn.com/content/v1/642b8b58e85b6816339308b4/363cc2e4-df71-467f-b629-87d58ed5d547/IMG_9254.jpg https://www.hannahlowicki.com/resume daily 0.75 2023-05-04 https://www.hannahlowicki.com/contact daily 0.75 2023-05-08